From unnoticed to unforgettable.

Discover the power of persuasion with The Playbook of Influence: A Shortcut to Mastery of Persuasion. This book takes you beyond theory, teaching practical techniques to consciously shape interactions, build trust, and guide decisions. Learn how subtle shifts in body language, words, and mindset can actually transform the way others see you. Gift yourself with insights into human behavior and dark psychology—skills anyone can master to connect, lead, and thrive.

Influence is NEVER luck — it’s a skill


Alik Firsov, a dark psychology enthusiast with a degree in international relations and 12 years in marketing and political strategy, has spent his career decoding how people can be persuaded. His book, The Playbook of Influence, gives readers only practical tools to start mastering the game of influencing human behavior.

This book is the right choice if you want to:

  • Empower Yourself

    Refine your presence, body language, and communication to naturally guide interactions. Gain control over social dynamics while building trust and confidence.

  • Elevate Your Career

    Master the art of subtle persuasion to guide conversations, shape decisions, and make your ideas irresistible in any professional setting.

  • Decode Human Behavior

    Unlock the secrets of dark psychology and understand what drives people’s actions. Apply practical techniques to read, connect, and persuade effectively.
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The Playbook of Influence: A Shortcut to Mastery of Persuasion

E-Book

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